Local company logo or image (Pine Lakes No 1 0700 Hdr) — third-party mark, used with permission to be confirmed

National programme

eMYRge Golf Tech Accelerator Challenge

The eMYRge GTAC is a national event designed to identify and elevate emerging companies shaping the future of golf while advancing innovation in Myrtle Beach, the Golf Capital of the World®.

eMYRge program graphic (Gtac 1)

What GTAC is

The three-day accelerator and showcase brings together entrepreneurs, early-stage innovators, investors, industry leaders, students, and media to explore technologies and business models transforming the golf industry.

Supported through a Relentless Challenge grant from the South Carolina Department of Commerce and in partnership with Play Golf Myrtle Beach, Coastal Carolina University, and Golfweek, the programme features startup demonstrations, mentorship, industry dialogue, and investor connections — all culminating in a pitch showcase highlighting companies developing the next generation of golf experiences.

Applications for the next cohort

Application dates for the next cohort are not published yet. Ask us and we will tell you exactly where things stand.

2026 Cohort

The companies in the current cohort

Seven companies building the next generation of golf experiences.

  • Local company logo or image (1) — third-party mark, used with permission to be confirmed

    Groove Golf

    Tech-driven club fitting that uses proprietary Apple Watch and iPhone software to deliver a precise, tour-quality fitting in about five swings, with no launch monitor or dedicated fitting bay required.

    Visit Groove Golf
  • Local company logo or image (2) — third-party mark, used with permission to be confirmed

    Coursecast

    Autonomous, solar-powered AI cameras built into the course that capture broadcast-quality video and shot data of everyday golf, turning signature holes into shareable highlights for players and branded content for clubs.

    Visit Coursecast
  • Local company logo or image (3) — third-party mark, used with permission to be confirmed

    Smash Swing

    A multiplayer, multi-ball tracking platform that projects gamified golf onto massive immersive screens, reinventing the indoor range and simulator as a social entertainment experience.

    Visit Smash Swing
  • Local company logo or image (4) — third-party mark, used with permission to be confirmed

    CourseRev.ai

    Courserev.ai is the golf industry's leading AI revenue platform — combining 24/7 autonomous voice and chat booking, smart yield management, and seamless tee-sheet integrations to maximise course profitability.

    Visit CourseRev.ai
  • Local company logo or image (5) — third-party mark, used with permission to be confirmed

    Clubhaus

    A golfer engagement platform that connects rounds, F&B ordering, tee times, loyalty, and payments into one golfer identity, helping operators understand their golfers, drive revenue, and bring them back.

    Visit Clubhaus
  • Local company logo or image (6) — third-party mark, used with permission to be confirmed

    Golf District

    A prepaid tee time platform with a first-of-its-kind secondary marketplace, letting golfers resell times they can't use while helping courses lock in revenue and eliminate no-shows.

    Visit Golf District
  • Local company logo or image (7) — third-party mark, used with permission to be confirmed

    Leaderboard

    A USGA-connected platform for golfers and clubs to track on-course games and wagers, handle invites and RSVPs, manage a Handicap Index, and build stats and history with AI-powered insights.

    Visit Leaderboard

2026 Cohort is the current cohort. Past cohorts will be archived here as the programme continues.

Supported by

Partners behind the programme

  • Partner organization logo (Play Golf Myrtle Beach Logo Color) — third-party mark, used with permission to be confirmed
  • Partner organization logo (Coastal Carolina University) — third-party mark, used with permission to be confirmed
  • Local company logo or image (Golfweek) — third-party mark, used with permission to be confirmed