
National programme
The eMYRge GTAC is a national event designed to identify and elevate emerging companies shaping the future of golf while advancing innovation in Myrtle Beach, the Golf Capital of the World®.

The three-day accelerator and showcase brings together entrepreneurs, early-stage innovators, investors, industry leaders, students, and media to explore technologies and business models transforming the golf industry.
Supported through a Relentless Challenge grant from the South Carolina Department of Commerce and in partnership with Play Golf Myrtle Beach, Coastal Carolina University, and Golfweek, the programme features startup demonstrations, mentorship, industry dialogue, and investor connections — all culminating in a pitch showcase highlighting companies developing the next generation of golf experiences.
Applications for the next cohort
2026 Cohort
Seven companies building the next generation of golf experiences.

Tech-driven club fitting that uses proprietary Apple Watch and iPhone software to deliver a precise, tour-quality fitting in about five swings, with no launch monitor or dedicated fitting bay required.
Visit Groove Golf
Autonomous, solar-powered AI cameras built into the course that capture broadcast-quality video and shot data of everyday golf, turning signature holes into shareable highlights for players and branded content for clubs.
Visit Coursecast
A multiplayer, multi-ball tracking platform that projects gamified golf onto massive immersive screens, reinventing the indoor range and simulator as a social entertainment experience.
Visit Smash Swing
Courserev.ai is the golf industry's leading AI revenue platform — combining 24/7 autonomous voice and chat booking, smart yield management, and seamless tee-sheet integrations to maximise course profitability.
Visit CourseRev.ai
A golfer engagement platform that connects rounds, F&B ordering, tee times, loyalty, and payments into one golfer identity, helping operators understand their golfers, drive revenue, and bring them back.
Visit Clubhaus
A prepaid tee time platform with a first-of-its-kind secondary marketplace, letting golfers resell times they can't use while helping courses lock in revenue and eliminate no-shows.
Visit Golf District
A USGA-connected platform for golfers and clubs to track on-course games and wagers, handle invites and RSVPs, manage a Handicap Index, and build stats and history with AI-powered insights.
Visit Leaderboard2026 Cohort is the current cohort. Past cohorts will be archived here as the programme continues.
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